Emiel Ruis
Hi there, I am a Service Designer & UX Design Lead
I promote thoughtprovoking concepts that reframe the way people and organisations relate to their environment, helping them toward new insights and solutions.
What I Do
In September 2024 I will start a new position as Senior Advisor Customer Experience at Rijkswaterstaat.
In my role, I will focus on enhancing the trust of citizens in our government by continuously improving customer service. I will lead complex projects aimed at optimizing customer experiences across multiple touchpoints, ensuring a seamless and efficient service journey for the public. My mission will be to foster a customer-centric culture within Rijkswaterstaat, leveraging innovative service design methodologies and collaborative approaches to create impactful and sustainable improvements in their digital and physical service channels. Read more on my work as a Service Designer
From March 2023 until August 2024 I worked as UX Design Lead at Nationale-Nederlanden.
I focused on enhancing NN's omnichannel customer interactions through innovative UX strategies. My goal was to elevate our UX and conversational design capabilities, creating a compelling vision for the future, setting clear progression frameworks, and guiding our teams in adopting a customer-centric approach. I was also responsible for developing our channel strategy, implementing IVR systems, and integrating digital assistants to streamline and improve customer interactions. Read more on my work as UX lead
Fieldnotes
A curated collection of Thoughts & Writings & Work
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01.The Oratio Hominus Digitalis
I have writen a design manifesto by which I tend to operate...
The Oratio de hominis dignitate (Oration on the Dignity of Man) is the never-held speech by Giovanni Pico della Mirandola (1463–1494). Although it was banned by the Catholic Church at the time, it is his most famous work posthumously. The work can be seen as one of the first humanist manifestos in Europe. Both Mirandola and his Oration have fallen into oblivion over the years. That is a pity because human dignity is still at stake every day. Maybe it's time to dust off Mirandola and give it a more modern look. Mielwerk brings you the Oratio de Hominis Digitalis (Oration on the Digitality of Man). -
02.Digital Ground
In an era where physical and digital realms converge, "Merging Physical & Virtual Worlds" delves into the concept of Interactive Landscapes. These landscapes fuse tangible and virtual spaces, offering unique experiences and altering the traditional notion of presence, or "Being-there," as framed by Heidegger's Dasein. Through comparative analysis, the study reveals how these interactive environments transform user interactions and space production, enabling a more immersive engagement than mobile technologies. Dive into the full exploration to uncover how this integration redefines our interaction with the world around us. Design for Dasein
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03.Service & Innovation Design Module
Over the past years me and my team at HAN University of Applied Sciences have been working on a design program that fitted the needs of our professional workfield. We have created a holistic program in wich we invite our participants to identify opportunities and create new uses for technology - but more importantly, to humanize technology - by creating meaningful, pragmatic and socially relevant concepts. In this post you can read about our Service & Innovation Design Module
Get in touch
I enjoy working with dedicated people & businesses that make the world beautiful.